紫金花怡养小镇提升六安怡养国际小镇

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以“文创+数字康养”重塑六安国际怡养名镇新名片
53 分钟前
王京蕐世界大师院
王京蕐世界大师院

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紫金花怡养小镇文创战略升级发布会举行

以“文创+数字康养”重塑六安国际怡养名镇新名片

近日，安徽六安——紫金花怡养小镇文创战略升级暨“国际怡养名镇”创建发布会今日在小镇国际交流中心举行。发布会以“世界文创·数字康养·孝道长寿”为主题，正式公布小镇对标国家5A级旅游景区、打造“六安国际怡养名镇”的全新战略规划。

紫荆花怡养小镇董事长田淮民，欧洲爱丁堡艺术学院荣誉院士王京华，香港特别行政区文学艺术界联合会主席张孝勇，《孤军北上》总导演、总制片人魏国友，以及皖港数字康养文旅交流研究院代表、行业专家、媒体嘉宾共同出席。

十年深耕，从荒岗到皖西康养文旅标杆.






































紫荆花怡养小镇位于六安市裕安区徐集镇，规划占地3.12平方公里，总投资21.8亿元。历经十年建设，已从一片荒岗成长为集生态养老、文旅研学、智慧农业、艺术康养于一体的省级特色小镇，先后获评国家AAA级旅游景区、安徽省首批健康小镇、安徽省职工疗休养基地等荣誉。



世界文创入场，创“不可复制”文化资产



本次发布会核心动作，是引入世界顶级文创力量：



王京华院士领衔“7国皇家院博士”智库团队入驻，带来“5维9体字”数字艺术体系与王京华5维9体数字工作站；



挂牌成立皖港数字康养文旅交流研究院，打通皖港文旅数字资产通道；



创作“禁仿文物品”级独家文创，申报15项世界顶级文创记录，打造“世界第二次文艺复兴地之一”。



田淮民表示：“我们要做的不是普通景区，而是有世界观、有数字资产、有文化护城河的国际怡养名镇。”



独家影视IP落地，孝道与红色双线并行



小镇同步发布独家影视文化内容：



青少年励志亲情电影《爸爸别走》独家放映单元；



红色史诗电影《孤军北上》文旅实景联动展区与映前研学课；



以“孝道、考场励志、生命教育”为内核，构建“文化艺术洗礼式”游览体验。



魏国友现场与小镇签署《孤军北上》项目合作协议，影片数字资产、道具复原与红色研学场景将逐步落地小镇。



数字康养+文旅消费，新票价体系明年启用



依托国际文创与数字基建，小镇计划引进国际投资13亿元，升级夜游、数字艺术馆、长寿康养社区与影视研学基地，并自明年起试行文化游产品线：



139元·一日游：观励志考道电影、览15项世界顶级记录、自助厅午餐；



499元·两日游：文创沉浸+康养体验+影视研学+住宿；



699元·三日游：深度怡养课程+数字艺术工坊+孝道礼仪修习。



所有产品以“康养、旅游、孝道、长寿、怡养、艺术”六维融合，服务银发族、亲子家庭与研学客群。



创建5A，剑指国际怡养名镇



下一步，小镇将对照国家5A级旅游景区标准，升级交通接驳、智慧导览、数字票务与国际接待体系，把“数据资产+世界文创+皖西孝道”转化为可复制的康养文旅样板。



“紫荆花怡养小镇，不一样的家。”田淮民在结尾时说，“我们要让世界看到：六安不只有山水，更有面向未来的东方怡养文明。”



发布会咨询：400-996-8800



小镇地址：安徽省六安市裕安区徐集镇紫荆花怡养小镇。



近日，紫金花怡养小镇发布文创升级战略：携手王京华院士团队、皖港数字康养文旅交流研究院，落地5维9体数字工作站与独家电影《爸爸别走》《孤军北上》，创15项世界文创记录，引资13亿打造国际怡养名镇。明年推139/499/699元日游产品，集康养、孝道、艺术、红色研学于一体，冲刺5A。

Below is a press release draft ready for media distribution/on-site reading. The original colloquial information has been organized into a formal official context, while retaining all core selling points you emphasized (cultural and creative industries, 5A creation, world cultural and creative, Wang Jinghua, film, digital workstation, ticket pricing system etc.).



Press Conference on the Strategic Upgrade of Cultural and Creative Industries in Zijinhua Health Town Held



Reshaping the New Identity of Lu'an' International Health Town with "World Cultural and Creative Digital Health Care"



Recently, the Strategic Upgrade of Cultural and Creative Industries and the "International Health Town" Creation Conference of Zijinhua Health Town in Lu'an, Anhui, was held today at the town's International Exchange Center. The conference, themed "World and Creative · Digital Health Care · Filial Piety and Longevity," officially announced the town's new strategic plan to benchmark against national 5A- tourist attractions and build the "Lu'an International Health Town."



Tian Huaimin, Chairman of Zijinhua Health Town; Wang Jinghua, Honorary Academic of the Edinburgh College of Art, Europe; Zhang Xiaoyong, Chairman of the Literary and Art Federation of the Hong Kong Special Administrative Region; Wei Guoyou General Director and General Producer of "The Lone Army Heads North"; as well as representatives from the Anhui-Hong Kong Digital Health Care Cultural Tourism Exchange Research Institute industry experts, and media guests jointly attended the event.



Ten Years of Deep Cultivation: From Barren Hills to a Benchmark for Health Care and Cultural Tourism in Anhui



Zijinhua Health Town is located in Xuji Town, Yu'an District, Lu'an City, covering a planned area of 312 square kilometers with a total investment of 2.18 billion yuan. After ten years of construction, it has grown from a barren hill into a provincial- characteristic town integrating ecological elderly care, cultural tourism study tours, smart agriculture, and artistic health care. It has successively been awarded honors such as National AAA-level Attraction, the first batch of Health Towns in Anhui Province, and Anhui Provincial Employee Recuperation Base.



World Cultural and Creative Industries Enter the Scene, CreatingIrreplaceable" Cultural Assets



The core action of this press conference is the introduction of world-class cultural and creative forces:



Academician Wang Jinghua leads theDoctor of 7 National